Taco Bell, Forever 21 launch joint fashion line

Collaboration brings restaurant to runway

Taco Bell debuted a new clothing line in collaboration with fast-fashion retailer Forever 21 on Tuesday in Los Angeles.

The joint venture, called Forever 21 x Taco Bell, features garments inspired by the Taco Bell brand. The selections are available globally on Forever 21’s website and in select domestic Forever 21 stores as of Wednesday.

“We’ve seen our fans get individually creative in expressing their love for Taco Bell through fashion, and we believe this collection with Forever 21 is going to be everything they would expect from us in extending the Taco Bell lifestyle to fashion: original, affordable, creative a little quirky and definitely fun,” said Marisa Thalberg, Taco Bell’s chief marketing officer, in a statement.

Taco Bell, a unit of Yum! Brands, currently has 7,000 U.S. locations.

Photos from Tuesday’s runway debut can be found in the gallery.

All photos by Joshua Blanchard/Getty Images

Contact Dan Orlando at [email protected]

Follow him on Twitter: @DanAMX


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