Survey: Chipotle’s reputation continues to suffer after E. coli outbreak

Survey: Chipotle’s reputation continues to suffer after E. coli outbreak

YouGov Brand Index says consumer perception fell even after chain founder apologized

Chipotle Mexican Grill’s reputation took a big hit following E. coli and norovirus outbreaks — and not even founder Steve Ells’ public apology could help, according to YouGov Brand Index.

In fact, YouGov now says that the decline in Chipotle’s perception among the public rivals that of the decline in perception at General Motors last year, after the company was accused of covering up vehicle ignition switch failures.

Chipotle customers in nine s

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