Studying social media

Studying social media

Experts teach strategies for succeeding with Facebook, Twitter

Operators sharing social media strategies at the 2012 National Restaurant Association Restaurant, Hotel-Motel Show in Chicago quickly dispelled the notion that succeeding in these new marketing platforms is easy or free.


However, while social media takes an investment in money to execute sophisticated campaigns and in time to learn and monitor new networks, a few intuitive tactics could improve restaurants’ performance, brand executives said. 


Three tips emerged from edu

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