Food Writer's Diary
Fast casual restaurant Thinkstock
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Stop calling your restaurant ‘fine casual’

Blog: Better food in a fast setting is a great idea, but the term is wrong

I want to put a stop to the term “fine casual” right now. 

The term is being used to describe restaurants that serve food inspired by, or even developed by, fine-dining chefs, using excellent ingredients, but in a limited-service setting. 

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TAGS: Fast Casual
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