Smoothie King Wan Kim

Wan Kim, the former South Korean franchisee of Smoothie King, bought the parent company from founder Steve Kuhnau in July 2012.

Smoothie King CEO talks turnaround progress

Expansion underway with prototype, logo, menu strategy and vision

Four years into new ownership, Covington, La.-based Smoothie King is in turnaround mode, with a prototype and logo, streamlined menu, improved average unit volumes and expansion into new markets at home and abroad, all developed over the past three years.

Wan Kim, the former South Korean franchisee of the brand, bought the parent company from founder Steve Kuhnau in July 2012.

“When I bought the company, the AUV was around $340,000,” Kim said, noting that,

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