Smiling Moose Rocky Mountain Deli

Smiling Moose Deli rebrands to focus on Rocky Mountain image

New name and design aim to push brand more solidly into fast casual

The Smiling Moose Deli has launched a rebranding and name change designed to refocus on the concept’s Rocky Mountain roots with the hope of sparking new growth, the company told Nation's Restaurant News.

The 19-unit Smiling Moose Deli is being reworked as Smiling Moose Rocky Mountain Deli as part of a brand overhaul that includes a new prototype design and upgrades to the menu, said Sue Daggett, the chain’s president and CEO. Daggett joined the company about two year

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