Should McDonald’s have accepted Burger King's mashup offer?

Should McDonald’s have accepted Burger King's mashup offer?

In a monthly series, menu trend analyst Nancy Kruse and NRN senior food editor Bret Thorn debate current trends in the restaurant industry. For this installment, they discuss Burger King’s and McDonald’s Peace Day marketing efforts.

Nancy Kruse
Nancy Kruse
Kruse Company president Nancy Kruse says McDonald’s response to Burger King’s Big Mac-Whopper mashup was immediate and relevant.

It was the restaurant equivalent of the shot heard ’round

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