Sbarro CEO talks 'pizza-centric repositioning'

Sbarro CEO talks 'pizza-centric repositioning'

Mall-based chain branches out with standalone units, delivery and small menus

Consumers soon won’t have to go to a mall to get Sbarro pizza. They won’t even have to leave home.

The Columbus, Ohio-based pizza chain is set to open the first of four freestanding restaurants with traditional pizza chain menus in its home city — as well as carryout and delivery.

The opening of the locations is part of a major remodel and menu change at the concept, which only emerged from its second bankruptcy last year. The concept will remodel locations to open the

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish