roy rogers

All photos courtesy of Roy Rogers

Roy Rogers banks on quality, nostalgia for comeback

Legacy chain eyes steady growth with upscale touches

Roy Rogers CEO Jim Plamondon plans to double down on the quick-service chain’s heritage while tweaking operations to respond to the times.

Once a national player with 648 locations, the chain that serves roast beef and fried chicken as well as hamburgers now has 54 units. As its current owners see it, the chain was neglected by its founder and then bought and sold off for parts.

New company-owned as well as franchised locations have started to open, a

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