Chef Roy Choi

Chef Roy Choi spoke at the fourth annual National Restaurant Association Innovation Summit in Austin, Texas.

Roy Choi: 3 tips for social media greatness

Kogi BBQ food truck founder says honesty is key

Chef Roy Choi, a master of Twitter as a springboard for his Kogi BBQ food truck, served up Tuesday three tips for achieving social media greatness.

The Korean-American chef, speaking at the fourth annual National Restaurant Association Innovation Summit in Austin, Texas, said social media was instrumental in expanding his Korean barbecue business in Los Angeles at the start of the recession in 2008, when social media was taking off.

The top tactic for social media succ

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