Carl39s Jr39s and Hardee39s HandScooped Strawberry PopTart Ice Cream Sandwich

Carl's Jr.'s and Hardee's Hand-Scooped Strawberry Pop-Tart Ice Cream Sandwich

Restaurants, suppliers ditch ‘silent’ partnership

Chains seek to replicate the success of blockbuster co-branded menu items such as Taco Bell’s Doritos Locos Tacos.

A growing number of restaurant operators are looking to duplicate the success of Taco Bell’s Doritos Locos Tacos through amped up supplier partnerships that shout out their R&D and marketing unions.

Since the first variety of Doritos Locos Taco launched in March 2012, the platform, created with Frito-Lay, has surpassed $1 billion in sales, said Chris Brandt, chief marketing officer of the Irvine,

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Contact: Desiree Torres [email protected]

TAGS: Food Trends
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