A growing number of restaurant operators are looking to duplicate the success of Taco Bell’s Doritos Locos Tacos through amped up supplier partnerships that shout out their R&D and marketing unions.
Since the first variety of Doritos Locos Taco launched in March 2012, the platform, created with Frito-Lay, has surpassed $1 billion in sales, said Chris Brandt, chief marketing officer of the Irvine,
All access premium subscription
Why Upgrade your account?
NRN is your one-stop source for foodservice news and business intelligence. Upgrade today and get unlimited online access to all breaking news, in-depth analysis, data and tools. This includes digital versions of NRN flagship reports (Consumer Picks, Top 200) as well as Same Store Sales Data Tables, Quarterly Industry Snapshots and more.
Questions about your account or how to access content?
Contact: Desiree Torres [email protected]
Already a member? Please log in.