Restaurant Marketing Watch: Taylor Swift helps Subway grab Millennials' attention

Restaurant Marketing Watch: Taylor Swift helps Subway grab Millennials' attention

NRN editor and restaurant marketing expert Jennings breaks down what you should be watching in the industry this week. Connect with her on the latest marketing trends and news at @livetodineout and [email protected] RELATED: • Subway touts healthful sandwiches for fall • Subway quietly tests mobile ordering, payment • More restaurant marketing news

When it comes to getting the attention of the elusive Millennial, a global pop star like Taylor Swift can help.

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish