Restaurant Marketing Watch: Taylor Swift helps Subway grab Millennials' attention

Restaurant Marketing Watch: Taylor Swift helps Subway grab Millennials' attention

NRN editor and restaurant marketing expert Jennings breaks down what you should be watching in the industry this week. Connect with her on the latest marketing trends and news at @livetodineout and [email protected] RELATED: • Subway touts healthful sandwiches for fall • Subway quietly tests mobile ordering, payment • More restaurant marketing news

When it comes to getting the attention of the elusive Millennial, a global pop star like Taylor Swift can help.

Subway has discovered as much with a marketing campaign in partnership with Diet Coke that is reaching a fever pitch in the days leading up to Swift’s latest album release next Monday.