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Report: Chipotle considers stepping into ‘better burger’ realm

Trademark application reveals potential new concept

Chipotle Mexican Grill Inc. has filed a trademark application for the phrase “better burger,” according to a report by Bloomberg Wednesday.

The application with the U.S. Patent and Trademark Office indicates that the Denver-based fast-casual operator may be looking to add a burger concept to its portfolio.

Chris Arnold, a spokes

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