P.F. Chang’s launches digital loyalty program

P.F. Chang’s launches digital loyalty program

“Preferred” initiative links to phone number, accrues points

P.F. Chang’s China Bistro Inc. this week introduced a “fully digital customer loyalty program” that simplifies rewards for frequent diners.

Diners can enroll in the new “P.F. Chang’s Preferred” loyalty program online or via text message. Reward points accrue via the customer’s connected phone number, at about 210 domestic casual-dining restaurants.

“P.F. Chang’s Preferred is entirely online, so there are no membership cards to keep track of or remember — members simply

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