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Papa Murphy’s ads do little to lift sales

Same-store sales fall 5 percent in 1Q

Papa Murphy’s Holdings Inc.’s first national ad campaign was a bust.

Same-store sales at the Vancouver, Wash.-based take-and-bake pizza chain fell 5 percent in the first quarter ended April 3, the company said Wednesday, the sixth straight quarterly decline.

While the decline was narrower than in the fourth quarter, when same-store sales fell 7.8 percent, it still was a disappointment since the ads we

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