Opinion: Four marketing strategies to build sales

Opinion: Four marketing strategies to build sales

George Rice is vice chairman of Revenue Management Solutions, a pioneer in data-based solutions to pricing for restaurants and retailers. Clients have included McDonald’s, Checkers and Rally’s, and Famous Dave’s. This article does not necessarily reflect the opinions of the editors or management of Nation’s Restaurant News.

George Rice

Every restaurant owner should be focused on increasing sales year over year, but figuring out how to meet the challenge can seem difficult and confusing. So let’s try to clarify it.

From a true marketing standp

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