Subway wants to get customers craving Footlong subs with its “SUBConscious” ad campaign. The commercials play on the theme of subliminal messaging and promote five Footlongs starting at $4.99 each.
The quick-service chain has also installed pop-ups to accompany the ads: a sub-shaped sand sculpture in Chicago, projections on buildings and 3-D chalk art in San Diego.
Subway
Subway
Subway is based in Milford, Conn., with over 25,000 units in the U.S.
Correction: June 28, 2018
This has been updated to reflect that Subway's sand sculpture and 3-D chalk art are in Chicago and San Diego, respectively.
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