NRN predicts 2015 restaurant marketing trends

NRN predicts 2015 restaurant marketing trends

In a special series, NRN editors predict the trends that will emerge in the coming year in all areas of the restaurant industry. Here, Lisa Jennings tells us what’s next in restaurant marketing.

For many restaurant chains, 2014 was a year devoted to dealing with lackluster trends in traffic, and in the latter half of the year those efforts began to pay off.

Next year, traffic is expected to rise 1 percent, according to research firm The NPD Group. That means restaurant brands and their marketing teams will turn their attention more toward understanding the shifting needs and wants of consumers to get more of them in the door.

Understanding what makes consumers hap

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