noodles and co

Noodles & Co. considers name change

New management tests “Noodles World Kitchen” as it seeks to end consumer confusion and stage a comeback

Noodles & Co. has a new management team. Soon it could have a new name.

The Broomfield, Colo.-based fast-casual chain is thinking of dropping the “and Company” from its moniker. It is testing “Noodles World Kitchen” in some markets, in the hopes that reducing confusion could help the chain’s name recognition and, as a result, its sales.

“Ultimately, we think the brand is a phenomenal brand with tremendous staying power,” said Dave

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