Millennials seek authenticity from restaurants

Millennials seek authenticity from restaurants

Operators can find opportunity in creating own definition of authentic

Tech-savvy, avant-garde Millennials who continue to be the focus of restaurant marketers are said to be looking for food and drinks that harken back to an imagined simpler time.

However, that age group, born roughly between 1980 and 2000, doesn’t actually have firsthand knowledge of any such era, if such a simpler time ever existed. Trend experts at MUFSO said that apparent contradiction provides an opportunity for operators, who can create their own definitions that will

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