Menu labeling may offer restaurants marketing advantage

Menu labeling may offer restaurants marketing advantage

Chains can find opportunities to set themselves apart, experts say

Mandated menu labeling, scheduled to take effect in late 2016, may offer restaurants hidden opportunities, according to two experts who have helped chains adopt healthful items.

“This is a topic that will stress many of us out over the next 12 months,” Hap Herndon, president and senior consultant with Worldwide Hospitality Solutions, told the Marketing Vitals Restaurant Intelligence Conference in Plano, Texas, on Thursday.

“The restaurant response is

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