McDonald's targets Millennials at SXSW

McDonald’s Corp. had a big presence at the South by Southwest Interactive Festival in Austin, Texas, over the weekend. The company was a sponsor of the festival. It gave away free food, had a “McDonald’s Lounge” at the Austin Convention Center and hosted pitch sessions for startups with innovations that could be applied to the restaurant business. The chain is looking to improve the technology it uses in its restaurants, but it is also looking to boost its credibility with younger consumers.

Contact Jonathan Maze at [email protected]
Follow him on Twitter: @jonathanmaze

Photos: Haila Maze

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish