McDonald’s spearheads coalition to benefit refugees

McDonald’s spearheads coalition to benefit refugees

Participants to raise funds for World Food Program efforts in Syria, Iraq, South Sudan, Yemen

McDonald’s Corp. has spearheaded the creation of the first global campaign supporting the World Food Program, tying into the International Day of Peace on Monday, Sept. 21.

The Oak Brook, Ill.-based quick-service operator led the formation of an alliance of companies from several different industries that all agreed to donate TV ad time or digital space to promote the WFP’s efforts to raise funds to provide food for refugees of conflict in the Middle East.

“McDonald's

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