frork McDonald's

McDonald’s introduces fry-fork utensil with new sandwiches

Marketing for Signature Crafted Recipes line includes infomercial starring the “frork”

After years of tests, hype and changes, McDonald’s Corp. has finally introduced the product of its customization effort nationwide, in the form of its new Signature Crafted Recipes line of burgers and chicken sandwiches.

How is the company promoting the products? It invented a new utensil called a “frork.”

McDonald’s has enlisted pitchman Anthony Sullivan to star in a spoof infomercial hocking the frork, a “supremely superfluous” fork that h

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Contact: Desiree Torres [email protected]

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