Marketing visuals with impact

Marketing Matters

Why are some visuals —the Marlboro cowboy, Colonel Sanders — so powerful and other visuals — Taco Bell’s Chihuahua — pretty much a disaster?

Because many marketing people misunderstand the role of a visual. 

The role of a visual is not just to attract attention. Consider Taco Bell’s talking Chihuahua, launched in 1997. Few advertising programs created as much attention as the Chihuahua and its catchphrase, “Yo Quiero Taco Bell!”

All access premium subscription

Why Upgrade your account?

NRN is your one-stop source for foodservice news and business intelligence. Upgrade today and get unlimited online access to all breaking news, in-depth analysis, data and tools. This includes digital versions of NRN flagship reports (Consumer Picks, Top 200) as well as Same Store Sales Data Tables, Quarterly Industry Snapshots and more.

Questions about your account or how to access content?
Contact: Desiree Torres [email protected]

TAGS: News
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.