Long John Silver's 'Think Fish' campaign blends humor, advocacy

Long John Silver's 'Think Fish' campaign blends humor, advocacy

Latest ads tout benefits of seafood consumption by poking fun at other proteins

Long John Silver’s is calling on customers to “Think Fish” in new commercials launched this week that contrast imagery of wild-caught fish with videos of pigs wading in their own mud and cows with their movement constrained on farms.

The food quality-focused ads will appear on national cable TV and kick off a wider branding effort in 2014 that will include a new menu rollout, operations improvements and a new restaurant design prototype.

Chief marketing o

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