LeBron James signs endorsement deal with Blaze Pizza

LeBron James signs endorsement deal with Blaze Pizza

NBA star is already investor and franchisee

Basketball All-Star LeBron James is stepping out of the shadows with his involvement in the fast-casual pizza brand Blaze Fast Fire’d Pizza, the company said Thursday.

Pasadena, Calif.-based Blaze has signed a multi-year endorsement deal with James, who will become more directly involved in marketing activities, including advertising, social media and in-store appearances. Terms of the deal were not disclosed.

In what was described as a mutual decision, James has

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