Comedian Darrell Hammond plays KFC39s Colonel Sanders in a rebranding campaign

Comedian Darrell Hammond plays KFC's Colonel Sanders in a rebranding campaign.

KFC launches brand overhaul

Rebranding focuses on Colonel Sanders, remodeling effort, new menu items

In his first commercial for KFC in years, Colonel Sanders — played by comedian Darrell Hammond — admits that he’s been gone a while, and that a lot has changed over the years, including that people now have everything from a Space Station to cargo pants.

“What you don’t always seem to have these days is my Kentucky fried chicken!” Hammond, playing Sanders, exclaims. “Well, I’m here to change that, folks. I’m here to make sure my chicken is still as tasty and delicious as it ever

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