KFC extra crispy suncreen

KFC fans use Snapchat to bring out inner Colonel Sanders

Chain makes more ‘Extra Crispy’ sunscreen available

KFC is planning to release a new Snapchat lens allowing fans to "Colonel-ize" themselves.

An ever-changing lineup of actors and comedians have taken turns being Colonel Sanders for KFC over the past two years. Now everyone else can have a go.

KFC on Aug. 27 plans to release a Snapchat lens that will allow fans to “Colonel-ize” themselves, with glasses, bowtie, goatee, age spots and all, the Louisville, Ky.-based chain said Friday.

The move comes the same week KFC announced the release of a limited-run of Extra Crispy fried chicken-scented sunscreen, which was free, but sold out online in minutes. Only 3,000 bottles were initially available, but the company said “the Colonel forgot to hit the off switch,” and more than 9,000 requests were made in about two hours, including 5,000 in the last 10 minutes.

Demand became so great, some buyers tried to auction off bottles with some priced at more than $200, company officials said.

So KFC released another round on Friday, offering another 3,000 bottles, with the reminder, once again, that it is sunscreen, so don’t eat it.

“We had no idea there would be such demand for fried chicken-scented sunscreen,” said Kevin Hochman, chief marketing officer for KFC U.S.

Contact Lisa Jennings at [email protected]
Follow her on Twitter: @livetodineout

TAGS: Marketing
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