IHOP debuts new logo

IHOP debuts new logo

More modern version is chain’s first logo update in two decades

IHOP unveiled Monday a new logo for the first time in two decades, the latest move in an ongoing refresh of the 57-year-old brand.

The new logo has a cleaner, more modern look, with a prominent smile, and retains the previous version’s blue and red color scheme. The logo appeared earlier this year in the chain’s reveal of a new prototype design that it is testing at 28 restaurants.

“Our guests have told us for many ye

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish