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How to improve local store marketing

Gain trial, increase frequency and fend off competitors with these tips

Maria Topken is director of client leadership for Sunrise Advertising in Cincinnati. She has previously served as marketing director at Long John Silver’s, and has worked with Wendy’s and Steak ’n Shake. This article does not necessarily reflect the opinions of the editors or management of Nation’s Restaurant News.

As a savvy franchise owner, you understand the importance of Local Store Marketing, or LSM.

There have likely been many times when

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TAGS: Franchising
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