kfc KFC

Here comes the Colonel Sanders robot

KFC unleashes H.A.R.L.A.N.D. to celebrate National Fried Chicken Day

KFC is bringing Colonel Sanders to drive-thrus — in robot form. 

To celebrate National Fried Chicken Day on Thursday, KFC is unleashing a robotic Colonel Sanders at select drive-thrus. 

KFC

 

The robot, H.A.R.L.A.N.D., or Human Assisted Robotic Linguistic Animatronic Networked Device, uses speech recognition, artificial intelligence and text-to-speech techniques to transform a KFC drive-thru operator’s voice into Sanders’ signature drawl.

The humor website Funny Or Die produced a video clip to demonstrate the robot’s potential.

 

The robot follows KFC’s other marketing efforts, such as when it recently put a Zinger chicken sandwich into space. The robot was created in partnership with the ad agency Wieden+Kennedy’s design engineering group W+K Lodge. 

Read more:

• The re-colonelization of KFC

• KFC launches brand overhaul

Contact Jonathan Maze at [email protected]

Follow him on Twitter: @jonathanmaze

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