CEO John Morberg at a remodeled Souplantation unit

CEO John Morberg at a remodeled Souplantation unit

Garden Fresh debuts Discover Fresh campaign

Restaurant redesign and marketing efforts play up fresh-from-the-farm food

The parent of the Souplantations/Sweet Tomatoes chain is rolling out an upgraded restaurant design and accompanying marketing campaign that plays up its long-time focus on fresh-from-the-farm and made-from-scratch food.

“We really wanted to update the whole feel of the restaurants to create more of a contemporary farmer’s market kind of feel,” said John Morberg, who stepped into the chief executive role at San Diego-based

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