Exclusive: McDonald’s looks to offer 2-for-$2 menu

Exclusive: McDonald’s looks to offer 2-for-$2 menu

The value promotion still needs franchisee approval

McDonald’s Corp. is asking franchisees to approve a long-term value strategy to attract the customers that had left the chain over the past three years, Nation’s Restaurant News has learned.

Sources confirmed the company is planning to offer a “Pick 2” menu that includes some items that had been on the company’s Dollar Menu in the past, including the McDouble, McChicken and small fries.

McDonald's did not have a comment on the initiative.

The deal is expected

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TAGS: Marketing News
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