Cracker Barrel39s Campfire ChickenPhoto Cracker Barrel

Cracker Barrel's Campfire Chicken

Photo: Cracker Barrel

Cracker Barrel finds perfect marketing foil

Brand puts multi-platform push behind summer Campfire Meals

Cracker Barrel Old Country Store Inc. has offered the summer Campfire Meal promotion off and on for the past 19 years, but this year the brand is expanding it with a multi-barrel multimedia marketing approach, the company told Nation's Restaurant News.

The Lebanon, Tenn.-based family-dining chain brought back the foil-baked meals on May 2 after a one-year hiatus. It will begin supporting them with national television advertising on Monday, following on teasers and other marketin

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