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Competitors target former My Fit Foods patrons

Snap Kitchen and Muscle Maker Grill say they will honor discounts and coupons from the shuttered chain

Snap Kitchen and Muscle Maker Grill are offering discounts or accepting coupons from My Fit Foods, which shuttered all of its locations over the weekend.

Houston-based Muscle Maker Brands LLC, parent to Muscle Maker Grill, said Tuesday it would honor offers and coupons from My Fit Foods at its location in Irvine, Calif., and two restaurants in Houston, a spokeswoman said.

“In addition, customers who have unused My Fit Foods gift cards or meal plan contracts can apply outstanding balances at Muscle Maker Grill by contacting the Muscle Maker Grill support line at musclemakergrill.com/contact,” she said.

Austin, Texas-based Snap Kitchen, which has 48 units in Austin, Dallas, Houston, Chicago and Philadelphia, said on its blog that it was offering a $10 price reduction on orders through Feb. 20. Snap Kitchen was promoting the offer through searches of “My Fit Foods” on Google.

“My Fit Foods was an important part of the lives of its guests, and we know how difficult it can be when your food and health routine is disrupted,” Snap Kitchen said in the blog. “We’re here to help. If My Fit Foods was a mainstay in your healthy eating regimen, we’d love to invite you to our stores and our app for a taste of what we can do help you continue on your health journey.”

Dave Kirchhoff, Snap Kitchen CEO, told Nation’s Restaurant News Tuesday that the offer was as much to help former My Fit Foods customers as to drum up new business.

“Snap and My Fit have been arm-and-arm for a few years,” Kirchhoff said. “You’ll usually find a Snap Kitchen near a My Fit. Our first order of business was just letting the My Fit customers know we are there for them.”

The Snap Kitchen discount was being promoted in Google Search as well as social platforms. And because digital sales have been “flying” through the new brand’s new app, which was introduced fully in January, Snap Kitchen added the code for those orders.

Snap Kitchen also said it would offer the $10 discount on onetime app orders. Users of iPhones were recommended to download the Snap Kitchen app and use the code “FIT” at checkout.

My Fit Foods, also based in Austin, said over the weekend that it was closing all of its remaining locations.

The 11-year-old company, which provided healthful packaged meals, posted a notice on its website, saying, “It is with a heavy heart that we announce the closure of all our stores. We know that you have depended upon us to support your healthy habits, and we are deeply story for the inconvenience.”

Update: Feb. 14, 2017  This story has been updated with comments from Snap Kitchen CEO Dave Kirchhoff. 

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

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