CMO Perspectives
MAD greens

CMO Perspectives: How MAD Greens built a brand from scratch

This interview is part of CMO Perspectives, presented by NRN in partnership with the National Restaurant Association’s Marketing Executives Group. The monthly feature explores how leading executives are navigating the ever-changing restaurant marketing landscape. In this installment, Clay Dover, CMO of Pei Wei, discusses the dos and don’ts of marketing with MAD Greens' vice president of marketing Lucas Clarke.

In this month’s CMO Perspectives and the next one, I have decided to change the approach of the article. I went to one of the younger marketing leaders in the industry. Sometimes each of us can fall into the trap of doing the same things the same way. 

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