Cicis debuts new branding

Cicis debuts new branding

Buffet-pizza chain updates name and tagline, unveils new logo

CiCi Enterprises LP debuted new branding for its buffet-pizza chain Wednesday, executives said.

The new branding — Cicis — removes the chain name’s apostrophe and replaces the previous tagline of “Better. Believe It.” with “Beyond Pizza.”

Darin Harris, CEO of the Coppell, Texas-based operator, said a new, streamlined logo modernizes the brand’s look and colors, and prepares it for future prototype units.

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