Chipotle Mexican Grill Inc. is turning to humor in its bid to win back customers lost over the past 18 months.
The Denver-based burrito chain on Monday revealed its first national television campaign in years, “As Real As It Gets,” with videos featuring comedians “getting real” in a lounge inside a giant burrito.
The ads feature Sam Richardson, Jillian Bell and John Mulaney sharing their fears, desires and secrets inside the burrito. The campaign, devel
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Contact: Desiree Torres Desiree.Torres@penton.com