Chipotle ad

Chipotle turns to humor for ads

“As Real As It Gets” campaign is the chain’s first national campaign

Chipotle Mexican Grill Inc. is turning to humor in its bid to win back customers lost over the past 18 months.

The Denver-based burrito chain on Monday revealed its first national television campaign in years, “As Real As It Gets,” with videos featuring comedians “getting real” in a lounge inside a giant burrito.

The ads feature Sam Richardson, Jillian Bell and John Mulaney sharing their fears, desires and secrets inside the burrito. The campaign, devel

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Contact: Desiree Torres Desiree.Torres@penton.com

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