Chipotle game to compare ingredients with brand’s competitors

Chipotle game to compare ingredients with brand’s competitors

“Friend or Faux” will launch July 21

Chipotle Mexican Grill Inc. will launch on July 21 “Friend or Faux,” an online game that compares its ingredients to its competitors in the limited-service segment, the company said Wednesday.

Denver-based Chipotle, which made a splash two years ago with its “Scarecrow” game, which highlighted its “Food With Integrity” positioning, said the integrated “Friend or Faux”<

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