Chipotle cultivates brand message with festivals

Chipotle cultivates brand message with festivals

Co-CEO Steve Ells says fourth annual Cultivate Festival builds on marketing efforts

Chipotle Mexican Grill will hold its Cultivate Festival in Dallas-Fort Worth area for the first time on on Oct. 18, building on its message of sustainable and healthful food with a free daylong celebration of celebrity chefs, educational exhibits, local vendors and music.

“This event was always meant to be something that travels around the United States,” said Scott Robinson, manager of national e

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