Cheesecake Factory uses cartoon utensils to tell 'Made Fresh' story

Cheesecake Factory uses cartoon utensils to tell 'Made Fresh' story

Animated shorts will appear online and in social media

Hoping to better convey the actual cooking that goes on in The Cheesecake Factory kitchens, the casual-dining chain this week unveiled a series of cartoons.

The chain has developed a seven-part animated series called “The Kitchen Speaks” that will be distributed on Hulu, YouTube, Drawbridge, as well as through various social media channels and in targeted marketing. 

The shorts include a cast of talking kitchen utensils, each with a unique personality, des

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