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carl hardee sr and jr CKE Restaurants/Fab Fernandez

Carl’s Jr., Hardee’s ads move away from bikini-wearing women

Chains put the focus back on food

Carl’s Jr. and Hardee’s are ready to go back to food, not boobs.

Correction: March 30, 2017
This story has been updated to clarify the timing of Andy Puzder's departure and how it relates to the new ad campaign.

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