carl hardee sr and jr CKE Restaurants/Fab Fernandez

Carl’s Jr., Hardee’s ads move away from bikini-wearing women

Chains put the focus back on food

Carl’s Jr. and Hardee’s are ready to go back to food, not boobs.

In their advertising, that is.

Longtime CEO Andy Puzder announced plans to step down earlier this month, after an unsuccessful bid for U.S. Secretary of Labor, and

This story has been updated to clarify the timing of Andy Puzder's departure and how it relates to the new ad campaign.
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