Burger King makes David lead global agency

Burger King makes David lead global agency

Brand aims for consistent messaging throughout the world

Miami-based Burger King Worldwide Inc. has named David, an advertising firm with offices in Brazil and Argentina, as its lead global agency, settling a review that began this past January, according to a report.

The brand’s global chief marketing officer, Axel Schwan, told Advertising Age that David’s appointment as lead global agency was meant to

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