Three high school friends opened the first Blimpie in Hoboken, N.J., in 1964.

Blimpie, Tim Hortons extend 50th anniversary promotions

Chains stretch golden celebrations into yearlong marketing opportunities

Blimpie and Tim Hortons are making a big deal out of turning 50 by leveraging the golden anniversary into a yearlong opportunity to reintroduce their brands while showing off new features and growth markets.

Last Friday, Blimpie commemorated its 50th birthday by offering its signature Blimpie Best sub for 50 cents to the first 200 customers at each of its nearly 600 franchised units. Founder Tony Conza, who opened the first Blimpie in Hoboken, N.J., with two high school friends in

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