Bacon  Cheese Habanero Ranch and Deluxe Quarter Pounders

'Barbell' menu strategy may not lift sales

  Restaurant experts worry the high-low pricing strategy might be a poor choice to lift sales in the long term. This article ran in the Dec. 17, 2012, issue of NRN. Subscribe today. 

The “barbell” menu strategy McDonald’s Corp. has touted in the weeks since announcing disappointing October same-store sales looks out of balance to the Oak Brook, Ill.-based chain’s critics, with the Dollar Menu seen as dead weight preventing other initiatives from gaining traction.

As chief executive Don Thompson noted in discussions with investors in November, the chain of more than 34,000 worldwide locations would pursue traffic and market-sh

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