Arby's pushes fresh take on marketing, menu, design

Arby's pushes fresh take on marketing, menu, design

GALLERY: Inside a remodeled Arby's restaurant CEO Paul Brown says quick-service sandwich chain is clarifying its brand vision at 50

New décor, on-trend food options and a fresh marketing approach that has resulted in viral tweets and secret menu items have all contributed to Arby’s gaining new social currency and newfound popularity.

“We’re back in the conversation again,” said Paul Brown, who joined Arby’s Restaurant Group Inc. as its chief executive in May 2013. “We’re reinvigorating and repositioning the Arby’

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