5 memorable marketing moments of 2015

5 memorable marketing moments of 2015

Burger King, Arby’s, Carl’s Jr., others pushed boundaries when it came to promoting their brands

The restaurant marketing wars in 2015 had one brief, shining moment when many of the big players chose to lay down their cudgels in order to give peace a chance — at least for one day.

Burger King’s proposal of a #PeaceDayBurger in an advertising ceasefire on Sept. 21 was spurned by McDonald’s, but five other restaurant chains created a kumbaya moment to promote the Peace One Day coalition.

While the advertising armistice was fleeting, the marketing l

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