Wetzel’s Pretzels founder develops fast-casual pizza concept

Wetzel’s Pretzels founder develops fast-casual pizza concept

Blaze Fast Fire’d Pizza is entering the growing fast-casual, artisan pizza niche

A Wetzel’s Pretzels founder is poised to launch a new fast-casual pizza concept called Blaze Fast Fire’d Pizza that targets the growing niche for quick artisan pies.

Rick Wetzel, cofounder and president of Wetzel’s Pretzels with his wife Elise Wetzel, developed Blaze, which has a slew of high-profile investors, including former California First Lady Maria Shriver, movie producer John Davis and Boston Red Sox co-owner Tom Werner.

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish