Customers line up at an opening day event at an Uncle Maddios restaurant
Customers line up at an opening day event at an Uncle Maddio's restaurant.

Uncle Maddio's breaks down marketing tactics

Pizza chain uses new loyalty program and new-unit events to build buzz

Uncle Maddio’s Pizza Joint is using a multi-pronged marketing approach to attract new customers and keep regulars coming back.

On Tuesday, the Atlanta-based fast-casual chain launched its “Loyalty Love” loyalty program, which gives customers a free entrée after their 10th purchase of a meal. Membership is free and customers can register online, the company said in a statement.

Matt Andrew, 12-unit Uncle Maddio’s founder and chief pizza maker,

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